Inbound Marketing Specialist

ABOUT US

Beta-i is a collaborative innovation consultancy with global reach. We’re experts at managing corporate open innovation, pilot-oriented projects with highly-curated startups, and designing products and services alongside in-company teams. Since its start in 2010, Beta-i has connected thousands of entrepreneurs, mentors, experts, investors, and knowledge institutions to solve things that matter.

the role

We’re looking for a highly skilled and motivated Inbound Marketing Specialist to join our marketing team. As an Inbound Marketing Specialist, you will be responsible for supporting the design and execution of inbound marketing strategies to attract, engage, and convert prospects into leads and customers. Your expertise in inbound methodologies, content creation, and digital marketing will play a key role in driving our online presence and supporting the growth of our community and programs.

What you will do

• Inbound Strategy: Support the development and implementation of innovative inbound marketing strategies to drive lead generation, nurture prospects, and increase brand visibility.
• Content Creation: Develop compelling and relevant content for various platforms, including blog posts, articles, website and landing page copy, email campaigns, case studies, e-guides and more.
• SEO Optimization: Conduct keyword research and implement SEO best practices to improve organic search traffic and website ranking.
• Email Marketing: Design and execute email marketing campaigns to nurture leads and maintain meaningful communication with our community.
• Lead Generation: Develop and manage lead generation campaigns using various channels.
• Marketing Automation: Set up and manage marketing automation workflows to streamline lead nurturing and ensure timely and relevant communication.
• Data Analysis: Monitor and analyze marketing performance metrics, track the effectiveness of campaigns, and provide insights to optimize strategies.
• Collaboration: Work closely with cross-functional teams, including design, sales, and other stakeholders to align inbound marketing efforts with overall marketing goals.

WhO YOU ARe:

• Proven experience as an inbound marketing specialist or in a similar role, preferably in the B2B.
• In-depth knowledge of inbound marketing methodologies and best practices.
• Strong writing and storytelling skills with the ability to create compelling content.
• Familiarity with SEO, keyword research, and content optimization techniques.
• Experience with marketing automation tools and email marketing platforms.
• Data-driven mindset with the ability to analyze and interpret marketing metrics.
• Strong ability to handle multiple tasks and meet deadlines.
• Excellent communication and collaboration skills to work effectively within a team.
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

As part of our team, you should be aligned with our superpowers that reflect the way we choose to live and behave as a team:

Humaniacs | You put humans at the heart of all you do.

Ownershift | You own the shift you want to see.

Feedgize | You energize yourself through constant feedback.

Teampathy | Empathy makes you part of Beta-we.

Distinctify | You show the distinctive you

What we offer

Beta-i fosters a work culture with great flexibility in terms of working hours and the ability to work remotely. We are a truly international and integrated team. We are currently working remotely and starting some in-person gatherings, as the pandemic allows. We want to foster an environment of a healthy work-life balance, so Fridays’ afternoons are off.

Here’s a closer look at what Beta-i is about so that our applicants know what they can expect:

The focus is collaborative innovation: We are an innovation consultancy, and you’re expected to work with different people, on different projects;

The scope of the projects is international: Besides, we reach out to startups from all over the world and work with clients from several countries;

English is the official language, in a diverse team: We’ve been having several nationalities building our team throughout the years and would like to keep it that way.

The working environment is light and safe: We’re proud to keep improving a safe space for the team to work in, so newcomers should bring the same mindset.

The work system is Hybrid: For now, we’re on a hybrid work system. You are able to work remotely but also to come to the office, where we share a workspace and desks.

The schedule is flexible: You’re expected to join all team meetings but also to autonomously manage your remaining schedule and work deliveries.

Compensation package:

• Annual salary range: [insert]
• Food allowance
• Flexible benefits plan in Coverflex
• Health insurance
• Work-life balance perks, such as 3 extra vacation days + Fridays afternoon off

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